Business, Management and Accounting
8 years ago

Revolutionizing Online Advertising: Reaching Every Potential Customer Through Web Clusters

Lecture notes in computer science
A Framework to Harvest Page Views of Web for Banner Advertising
P. Krishna Reddy

Paper Summary

The article presents a framework to increase the effectiveness of online banner advertising by grouping similar websites together. This allows advertisers to reach a larger audience by managing advertising space across multiple websites. The goal is to help product sellers and service providers connect with more potential customers through banner ads. By expanding the available advertising space and balancing the market, this approach can benefit both publishers and advertisers in reaching their target audience more efficiently.

Related papers

Business, Management and Accounting
4 years ago

Online advertising revolutionizes marketing strategies, increasing effectiveness and consumer engagement.

Integrated Marketing
Social Media
Theme background image
Social Sciences
8 years ago

Online advertising channels revolutionize consumer behavior and sales interactions.

Social Media
Economic Analysis
Brand Consumption
Theme background image
Social Sciences
2 years ago

Revolutionizing offline advertising: Targeting users' interests in real life.

Social Media
Content Management
Integrated Marketing