The article discusses how traditional methods of measuring the impact of tourism are becoming outdated due to changes in the tourism industry and advancements in technology. There is a need to look at tourism across different geographical boundaries and dimensions of activity. The growth in domestic and international tourism has made traditional boundaries less relevant for economic planning. To address this, there is a call for greater coordination and governance of tourism policies with a multi-level vision. The digital revolution has also made geographical boundaries less important. Overall, the article emphasizes the importance of rethinking how we measure the impact of tourism in a changing world.