Business, Management and Accounting
8 years ago

Sales Management Crucial for Global Competitiveness in Contemporary Companies.

Ovidius University Annals Economic Sciences Series
Sales Management - Essential Factor for Contemporary Companies Competitiveness
Liliаnа Nicodim, Gabriel Croitoru, Florin Radu

Paper Summary

Sales management is crucial for companies to stay competitive in today's global market. As the world shifts from a seller's market to a buyer's market, companies must focus on customer satisfaction and loyalty to succeed. This article suggests that a systemic approach to sales management is needed, with practical guidelines for modern companies.

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