South African manufacturing exporters adjust their prices in response to changes in exchange rates. When the currency strengthens, exporters lower their profit margins by 71% to keep prices stable in foreign markets. This means that only 29% of the exchange rate change is passed on to customers in other countries. During currency appreciation, profit margins shrink, but they increase during currency depreciation. This can affect the competitiveness of exports, as relying too much on a weak currency may not be sustainable. More research is needed to understand how different industries are impacted by exchange rate movements.