The article explores how collaboration between universities and industries can help attract and retain global student talent. By working together, they can create solutions that benefit society's knowledge development. The focus is on shifting from just recruiting international students to valuing their contribution to innovation and economic growth. The study uses interpretive and participatory methods to show how university-industry partnerships can enhance the attraction and retention of global student talent. The key finding is that fostering collaborative experiences and learning is crucial for developing sustainable solutions in this area.