Cash is King: Corporate Liquidity Management Crucial for Survival in Crisis.
The article discusses how companies manage their cash and assets to stay financially stable, especially during tough times like the global financial crisis. It shows that many big companies have a lot of cash saved up, which helps them deal with unexpected financial problems. Cash is seen as more reliable than debt or other financial tools. The research suggests that having a good amount of cash on hand is important for companies to keep running smoothly, even when things get tough.