Business, Management and Accounting
8 years ago

Data mining predicts Indian bank customer churn, maximizing profits and loyalty.

Data Mining as a tool to Predict the Churn Behaviour among Indian bank customers
Manjit Kaur, Kawaljeet Singh, Neeraj Anand Sharma

Paper Summary

Data mining is used by banks in India to predict customer churn behavior. By analyzing data, they can identify customers who are likely to leave and take steps to keep them. This helps banks maximize profits and build loyalty. The study used algorithms like Naive Bayes, J48, and SMO to analyze the data and make predictions.

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