Business, Management and Accounting
8 years ago

Unlocking Customer Value: Key to Driving Satisfaction and Loyalty

Journal of Harbin University of Commerce
The Relationship between Customer Value and Customer-Oriented Theories
Mingli Zhang

Paper Summary

Companies focus on customer value, customer satisfaction, loyalty, service profit chain, and customer relationship management. Customer value drives satisfaction and loyalty, while service profit chain and customer relationship management offer new ideas for managing customer value.

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