Business, Management and Accounting
8 years ago

Revolutionize Business Marketing to Drive Sustainable Development and Growth

Value Engineering
Innovating Business Marketing and Enhancing Product Value
Zhou Yi-ying

Paper Summary

The article discusses how businesses need to improve their marketing strategies to succeed in the market. This involves focusing on various aspects like marketing concepts, organization, channels, product, brand, and service marketing. By enhancing these areas, companies can achieve sustainable growth in the competitive market.

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