Business, Management and Accounting
8 years ago

Transforming Satisfied Customers into Lifelong Loyalty: The Key to Success.

Journal of Harbin University of Commerce
Customer Loyalty Cultivation Based On Customer Satisfaction
Zou Jian-lan

Paper Summary

Customer loyalty is crucial for businesses, and turning satisfied customers into loyal ones is key. By analyzing the link between customer satisfaction and loyalty, factors influencing loyalty are identified. Improving customer satisfaction can enhance loyalty, helping to keep existing customers and attract new ones.

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