Business, Management and Accounting
8 years ago

Global banking industry must embrace marketing to survive fierce competition

Liaoning Taxation College Journal
Brief analysis of the marketing features of the banking industry around the world
Yan Li

Paper Summary

The article discusses how China's banking industry is facing tough competition after joining the WTO. To survive and make more money, banks need to understand the importance of marketing. By looking at how banks around the world use marketing, the article aims to provide examples for Chinese banks to learn from.

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