Social Sciences
8 years ago

New Anti-Crisis Marketing Strategy Saves Businesses from Catastrophe

Commercial Research
Anti-crisis Marketing Strategy
LV Hai-xia

Paper Summary

Businesses need to have strategies in place to prevent and handle crises effectively. The focus is on minimizing costs during crisis prevention and using crisis solution measures when prevention fails.

Related papers

Economics, Econometrics and Finance
4 years ago

Crisis Management Strategies Unveiled for Struggling Mechanical Engineering Enterprises in Ukraine

Economic Recovery
Development Assessment
Development in Ukraine
1 view
Theme background image
Social Sciences
5 years ago

Revolutionize Crisis Management with Dynamic Strategies for Financial Stability

Socio-Economic Development
Digital Sovereignty
Cluster Analysis
1 view
Business, Management and Accounting
6 years ago

Effective Crisis Management by Managers Crucial for Global Economic Recovery.

Risk Management
Energy Security
Oil Price Shocks