Decision Sciences
8 years ago

Online auctions revolutionize enterprise marketing, creating new opportunities and challenges.

1 view
Journal of Xi'an University of Science and Technology
Online auctions-opportunities and challenges for enterprises marketing
Qian Hai-ting

Paper Summary

Online auctions on the internet have become popular for businesses to buy and sell products. Researchers analyzed factors like how the auction works, the starting price, how many times it runs, and where it takes place to create the best auction strategy for enterprises.

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