Business, Management and Accounting
8 years ago

Print ads' context crucial for consumer interpretation and advertising success!

Adhyayan A Journal of Management Sciences
Impact of Advertising Context with Reference to Print Advertising
Asad Kareem Usmani, Prof. Aftab Alam

Paper Summary

The impact of advertising context on print ads is crucial. The environment where an ad appears affects how people perceive it. This includes other ads, news, and articles nearby. Advertisers must consider context to avoid misunderstandings. The study explores how context influences ad interpretation and how it can be used effectively.

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