Business, Management and Accounting
8 years ago

Unlocking Customer Satisfaction: The Key to Service Quality Management

Dangdai jingji kexue
On Quality Management Under Service Guarantee
Zhongqun Sun

Paper Summary

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The article discusses how businesses are focusing more on improving service quality to attract customers and stay competitive. It explores how service quality management is crucial for providing good customer service. The key points include understanding how service quality affects customer satisfaction, identifying what service guarantees are important, and designing quality management strategies effectively.