Comparative focus: the key to delivering impactful messages in sentences.
The main point of the article is that every sentence has a focus, which is the key information the speaker wants to convey. The researchers found that there is only one type of sentence focus called comparative focus, which is shown through certain words like "is" or "even". They also discovered that sentence focus doesn't exist when the meaning goes beyond the literal words or when there is no specific information that needs emphasis in the sentence.