Business, Management and Accounting
8 years ago

Maximizing Hotel Profits and Customer Loyalty Through Segmentation Strategy.

2 views
Guilin Luyou Gaodeng Zhuanke Xuexiao xuebao
Hotel Customer Segmentation and Retention Strategy Based on CLV and Customer Loyalty
Yu Zhi Shi

Paper Summary

Hotels can increase profits and customer loyalty by dividing customers into groups based on how much they spend and how loyal they are. By doing this, hotels can create different marketing strategies for each group to manage customers effectively.

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