Decision Sciences
8 years ago

Online Auctions Boost Seller Profits, Revolutionizing E-commerce Landscape

1 view
Economic Survey
A Comparative Study on the Revenue of Sellers in the Auction Mechanism of Different Buy-now Price Combination
Jie Gao

Paper Summary

The article compares how sellers make money in online auctions with fixed buy-now prices versus permanent buy-now prices. The researchers looked at how these different auction rules affect seller revenue when buyers have their own private values for the items being sold. They found that the fixed buy-now price rule generally leads to higher seller revenue compared to the permanent buy-now price rule.

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