Enterprise culture plays a crucial role in guiding, uniting, and energizing a company. It consists of the company's environment, values, leaders, and practices. Simply focusing on one aspect of enterprise culture can hinder growth. To develop a strong culture, companies must analyze internal and external factors, identify core values, educate employees, and ensure managers embody the culture. It's also important to align the culture with economic conditions and the company's reality. By doing so, companies can strengthen their culture and support their growth.