Engineering
8 years ago

New evaluation method reveals true customer value, shaping future business strategies.

Hebei Sheng Kexueyuan xuebao
The comprehensive evaluation of customer value
Wang Ai

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The article evaluates customer value using three indexes: customer profit contribution rate, customer pay back period, and customer potential value. These indexes look at past, present, and future customer value using qualitative and quantitative methods. The evaluation helps determine the total value of a customer.