Commercial banks must revolutionize service to meet customer expectations.
Commercial banks face various challenges in managing their services, such as incomplete hardware and software support, lack of coordination between front desk and back-office, and low service efficiency. The main reasons for these issues include a lack of service strategy, imperfect service systems, and weak service management. To improve service management, banks need to focus on cultivating a service-oriented culture, creating customer-centric service systems, and enhancing service processes and channels.