The study looked at how different strengths in negotiating power affect how profits are divided among businesses working together. Businesses with uneven power split profits unequally. The researchers wanted to see how this power dynamic impacted how these businesses invested in their partnership. They created mathematical models to figure out the best ways for businesses to invest in each other when negotiating. By comparing different strategies, they found that some ways of investing were better than others. Ultimately, the study showed that negotiating power really influences how businesses decide to invest in collaborations.