Business, Management and Accounting
8 years ago

Chinese High-Tech Enterprises Revolutionize Innovation with Brand-Driven Strategy.

Science of Science and Management of S.& T
High-Tech Enterprises and Its Implications
Zhou Ji-zhong

Paper Summary

High-Tech enterprises focus on connecting Innovation, Intellectual Property, and Brands. Chinese high-tech companies use Intellectual Property to drive Technological Innovation and create strong Brands. To grow quickly, High-Tech enterprises need to combine Innovation, Intellectual Property, and Brands strategies within their innovation system.

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