Engineering
8 years ago

New evaluation system revolutionizes customer value assessment for businesses.

Journal of Xidian University
An Evaluation Index System Based on Innovation Value to Assess Customer Value and Model Innovation
XU Zhi-hua

Paper Summary

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The article introduces a new way to measure the value customers bring to a business. By looking at both money and non-money contributions, the researchers created a system that considers short-term, long-term, and innovative value based on customer loyalty. This model helps companies better understand the impact of their customers on their success.