Business, Management and Accounting
8 years ago

Telecom Companies Can Now Predict and Prevent Customer Churn with Unprecedented Accuracy

Journal of Jiamusi University
The Application of Classification Algorithm Combined with K-means in Customer Churning of Telecom
Zhiping Chen

Paper Summary

The article discusses a new method to predict customer churn in the telecom industry by combining K-means with a classification algorithm. By analyzing customer data from a Chinese telecom company, the researchers found that this new method had a higher predicting accuracy compared to traditional methods.

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