Business, Management and Accounting
8 years ago

New marketing mix framework bridges gap between theory and practice.

Zhongyang Caizheng Jinrong Xueyuan xuebao
A Broadening Framework of Marketing Mix from the Comprehensive Perspective
Wang Jing-n

Paper Summary

The article presents a new framework for marketing that combines traditional marketing mix with relationship marketing. This new approach aims to improve marketing practices by integrating the benefits of both strategies.

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