Social Sciences
8 years ago

New Marketing Trends Offer Fresh Choices for Socially Conscious Enterprises

Keizai keizai
Comparative Analysis of Green Marketing, Charity Marketing and Social Marketing
Jian Wang

Paper Summary

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The article compares green marketing, charity marketing, and social marketing. Social marketing has the most diverse meaning and is a new approach to marketing. Green marketing comes from social marketing, while charity marketing is a new type of marketing influenced by social marketing. Each type of marketing has its own focus and benefits for businesses. Companies should choose the right marketing strategy based on their situation and the environment they are in.