Business, Management and Accounting
8 years ago

New methods revolutionize customer value identification in market analysis.

1 view
Journal of Luohe Vocational and Technology College
On Identification of Customer Value's Elements
LI Xiu-shan

Paper Summary

The article reviews different ways to figure out what customers value when they buy things. It looks at methods like analyzing data and studying real-life examples. The researchers discuss Gale's and Woodruff's approaches, which are important in understanding customer value. They also talk about the current research on this topic.

Related papers

Business, Management and Accounting
3 years ago

New study reveals limitations in measuring customer value, impacting business strategies.

Customer Relationships
Customer Equity
Integrated Marketing
1 view
Business, Management and Accounting
8 years ago

Boosting Profits: New Strategy Segments Customers Based on Value

Customer Equity
Customer Relationships
2 views
Business, Management and Accounting
8 years ago

New method revolutionizes competitive strategy by focusing on customer value expectations.

Collaborative Networks
Coopetition
Customer Relationships