Strategic alliances' performance is influenced by different types and purposes of alliances, as well as the characteristics of the alliances and their parent companies. There are two main types of alliances: scale alliances and link alliances, which can be further categorized based on their strategic purposes. Factors such as organizing patterns, market coverage, number of partners, and alliance experience can impact the performance of strategic alliances. Additionally, the equity holdings, competitive position, alliance experience, and geographic location of the parent companies also play a significant role in determining the success of strategic alliances.