Business, Management and Accounting
8 years ago

Chinese Enterprises Combat Rising Marketing Risks with Innovative Strategies

Zhongguo liutong jingji
Marketing Engineering Constructions and Risk Countermeasures
Yunqi Zhang

Paper Summary

The article discusses how marketing risks in Chinese enterprises are increasing, affecting their global market status. To manage these risks, companies should focus on improving marketing personnel, structure, and network, as well as using marketing risk control systems to enhance operations and staff quality.

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