Business, Management and Accounting
8 years ago

E-commerce price wars revolutionize marketing strategies and industry development.

Journal of Southwest Jiaotong University
Game Modeling Analysis and Countermeasures of Price Reduction in E-commerce Websites
Xia Fa

Paper Summary

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Game modeling is used to analyze how E-commerce companies decide on price reductions. The amount prices are lowered depends on factors like market demand, future growth expectations, and current prices. Marketing strategies, financial decisions, and individual differences also play a role. Ultimately, the success of E-commerce companies is determined by how well they manage their supply chains and acquire resources from other industries.