Business, Management and Accounting
8 years ago

Supply Chain Marketing Revolutionizes Customer Retention and Satisfaction Across Industries

Logistics Engineering and Management
Marketing from the Perspective of Supply Chain Management
Dai Zhi-wei Xuan Guo-liang

Paper Summary

The article discusses how supply chain management is evolving to focus on marketing strategies to attract and retain customers. The main goal is to create, retain, and meet the needs of customers in a competitive market.

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