Business, Management and Accounting
8 years ago

Maximize customer equity with strategic marketing approaches for business success!

Economic Management
A Study on the Formation and Theoretical Basis of Customer Equity Theory
Fenghua Wang

Paper Summary

Customer equity theory helps businesses succeed by focusing on strategies like customer strategy, market development, branding, and competition. It is based on concepts like Customer Pyramid Model, Customer Relationship Life Cycle, Customer Delivered Value, Customer Satisfaction, and Customer Loyalty. By following this theory, businesses can maximize their customer equity and thrive in modern competition.

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