The study analyzed land use changes in Jinjiang City from 1996 to 2001 using GIS technology and grey correlation theory. The findings show that cultivated land, forest land, and un-used land decreased significantly, while water bodies, built-up land, and orchards increased. Economic factors were found to be the main driver of these changes, followed by population factors, and then technological factors. Regional differences were observed, with un-used land and orchards showing more variation compared to cultivated land, built-up land, and forest land. The study also highlighted the importance of policy interventions in influencing land use changes.