Engineering
8 years ago

Unveiling the Key Drivers of Customer Value for Business Success

Journal of Wuhan University of Science and Technology
On Driving Factors for Customer Value
Ma Yun

Paper Summary

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The article discusses how to increase customer satisfaction by providing more customer value. The researchers created a model based on existing theories and identified key factors that drive customer value. By understanding these factors, companies can improve their value to customers and build a customer-focused business structure.