Business, Management and Accounting
8 years ago

Unlocking Profit Potential: Predicting Customer Value for Targeted Market Strategies.

1 view
Industrial Engineering and Management
Customer Potential Value Prediction and Customer Segmentation
Wei Xiao

Paper Summary

The article talks about how to predict how valuable customers are and how to group them based on their value. Researchers created a model to estimate customer potential value and used it to suggest different strategies for different types of customers. They showed that the model works with a real-life example.

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