New Models Unveiled to Maximize Customer Lifetime Value for Businesses!
Customer lifetime value (CLV) is crucial in managing customer relationships. Three models - customer retention, transfer, and optimization - help quantify CLV based on the type of relationship. Net present value is used to quantify transaction and profit flows, but factors affecting it differ. Some hypotheses may not match reality, so further research is needed on cash flow, customer profitability, indirect value, and enterprise equity.