The article discusses a method for developing software products that can be customized based on different features. The researchers use a model that allows components to adapt their behavior and interactions based on the specific features required. By separating the control center within each component, they make it easier to customize the behavior of individual components to meet specific requirements. This approach helps map feature customization at the requirement level to adaptations at the architecture and component levels, making it easier to create software products tailored to specific needs.