The study focuses on improving tourism in Northern Jiangsu by forming a new tourism triangle. This triangle includes Xuzhou, Lianyungang, Huaian, and Suqian. By working together, these cities can combine their tourism resources and become more competitive. Analyzing the cultural characteristics of the region is crucial for boosting tourism. The goal is to develop the tourism industry in Northern Jiangsu by enhancing regional cooperation and utilizing the area's rich tourism resources.