Economics, Econometrics and Finance
8 years ago

Foreign banks in China revolutionize marketing strategy, dominating financial market.

Zhongguo liutong jingji
Foreign Banks in China: Marketing Strategy and Its Developing Trend
Yongsheng Chang

Paper Summary

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Foreign banks in China use marketing strategies to attract customers and compete in the market. They focus on foreign exchange, financing, and brand management to enhance their core abilities. By investing in Chinese banks, engaging in cross-cultural marketing, and public activities, they aim to establish their brand presence. The trend is towards integrated management and strategic operations to stay competitive in the market.