Business, Management and Accounting
8 years ago

Unlocking the Secret to Predicting Customer Lifetime Value in Marketing

Science-technology and Management
Review and prospect on customer lifetime-value
Dong Da-hai

Paper Summary

The article discusses how businesses can calculate and predict the value of their customers over time. It reviews different models used to determine customer lifetime value and explores future research directions in this area. The goal is to help businesses better understand the worth of their customers and use this information to improve marketing strategies.

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