The article discusses how the Xiangxi region in Hunan, China, is rich in cultural tourism resources due to the presence of various ethnic groups like the Miao and Tujia. The main goal is to develop the local cultural tourism industry to boost the economy and enhance social development. The key findings suggest that by innovating the cultural tourism model in Xiangxi, the region can become a major tourist destination, leading to economic growth and increased happiness among residents.