Intangible Cultural Heritage Protection Failing to Ignite Cultural Consciousness.
Intangible cultural heritage is important and can only exist in people's daily lives. Current protection efforts have helped save endangered intangible cultural heritage, but there's a problem: the protection methods sometimes clash with the nature of intangible cultural heritage. This has led to a lack of public awareness about cultural heritage. To successfully protect intangible cultural heritage, it's crucial to increase people's cultural consciousness.