Business, Management and Accounting
8 years ago

Revolutionizing Marketing Strategies for Commercial Banks in China

Journal of Liaoning Institute of Technology On Social Science
Fostering Market Guiding Consciousness and Exalting Marketing Conception
Yao Su-jie

Paper Summary

The article discusses how commercial banks in China are facing tough competition and need to focus on marketing strategies for survival and growth. The researchers analyze the reasons behind this need and suggest ways to improve marketing practices in Chinese commercial banks.

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