The cold chain logistics market in China has a lot of room to grow, but it's struggling due to gaps in laws and standards, lack of infrastructure, limited service providers, and a shortage of skilled workers. To improve this situation, using information technology is crucial to build a better cold chain logistics system. It's important to establish real-time platforms for information, enhance the integrity of cold supply chains, and create communication channels for cold chain service providers. These actions can help address the challenges and support the growth of China's cold chain logistics industry.