The article discusses the increasing number of injuries in mass skiing and how it affects the ski industry. Through research and analysis, it was found that accidents happen due to poor self-awareness and lack of attention to sports injury prevention. These accidents can lead to a decrease in interest in skiing and impact the ski tourism industry negatively. To improve safety, ski resorts should enhance safety awareness and work with ski clubs, while skiers should focus on prevention, personal protection, and skill improvement to reduce accidents.