Business, Management and Accounting
8 years ago

Unlocking Customer Satisfaction Secrets: Retain vs. Attract for Business Success

1 view
Commercial Research
Retaining Customer or Attracting Customer
Xiang Bao-hua

Paper Summary

The article discusses how businesses can improve customer satisfaction by focusing on both retaining existing customers and attracting new ones. By analyzing these factors in detail, firms can enhance their customer relationship management strategies and become more competitive in the market.

Related papers

Business, Management and Accounting
8 years ago

Maximizing Customer Loyalty Leads to Greater Profitability in Business World.

Supply Chain Knowledge
Customer Relationships
1 view
Business, Management and Accounting
5 years ago

Happy Customers Lead to Business Growth and Success

Customer Relationships
Consumer Behavior
Retail Behavior
2 views
Business, Management and Accounting
8 years ago

Customer satisfaction alone won't secure loyalty in tourism and hospitality industry.

Customer Relationships
Halal Tourism
Retail Behavior
1 view