Business, Management and Accounting
8 years ago

Game-Like Internet Ads Boost User Engagement and Curiosity Online

Journal of Digital Convergence
Analysis of Game-Like Internet Banner Advertisement Based on Display Factors
Mi-Ra Seo

Paper Summary

The study looked at how internet banner ads that are like games can catch people's attention. These ads are popular because they are cheaper and more interactive. By using cool visuals and interesting ideas, these ads make people curious and engaged. The researchers analyzed seven factors that make these game-like ads successful, focusing on their design and game elements.

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