Business, Management and Accounting
8 years ago

Unlocking Economic and Social Exchange in B2B Systems through Value Co-Creation.

Industrial Marketing Management
Theory and practice of value co-creation in B2B systems
Marko Kohtamäki, Risto Rajala

Paper Summary

The article explores how businesses work together to create value in B2B systems. The researchers reviewed 54 papers from top journals in management, marketing, strategy, and operations. They found that there are many different ideas about value co-creation and how it benefits companies. The study suggests that more research is needed to understand how value is created in B2B relationships, and offers ideas for future studies.

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