Social Sciences
8 years ago

Marketers drowning in data, still making poor decisions.

SSRN Electronic Journal
Qualitative Research and the Process of Constructing Qualitative Data
Rasim Abutalibov, Seymur M. Guliyev

Paper Summary

Marketers traditionally used marketing research to make decisions, but now they have customer databases for more information. Despite this, companies still make poor decisions and fail to meet customer needs effectively.

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